2022
Entrant Company
Category
Client's Name
Country / Region
StateFarm.com- Welcomes you to the Neighborhood
Convenience- At Statefarm.com, we’re there for our customers with the products and services they need most. We’ve designed our site to provide consumers with the best possible online experience. Our success is based on constant innovation and anticipating needs, while making insurance understandable and relatable. The result is a simple, intuitive and convenient way for customers to discover how we can enhance their lives so they can focus on getting life back on track.
Design- Our site design involves rigorous consumer testing, to ensure the highest performing assets and responsive options are included. The site’s streamlined design is not only visually appealing, but also easy to consume. The use of visual collages and carousels allows us to present comprehensive information in smaller, easier-to-consume bites. Throughout, visuals and detailed descriptions emphasize self-service opportunities, accessible educational content and an intuitive shopping experience.
Features-Below are just a few of the ways the features we’ve introduced on Statefarm.com bring convenience to our customer’s lives.
Streamlined processes offering no login options
Reliable quick start estimates and quoting
Secure self-service access to accounts and policies
Personalized communication options (chat, text, email, call)
Full service Claims experience
Knowledge building tips and tools
Connecting- At State Farm.com we connect with our customers, it’s here that we offer the convenience, innovation and insights to help successfully navigate insurance products and services.
And when you need us most…
“Like a good neighbor, State Farm is there.”
Credits
Entrant Company
COPE Content Performance Group
Podcast (Campaign) - Technology
Country / Region
Austria
Entrant Company
Proscalar, LLC
Social Media (Campaign) - Best Use of Stories
Country / Region
United States
Entrant Company
The Glue, LLC
Website & Mobile Sites - Government
Country / Region
United States