Vega Awards Canopus Winner Winner

2022

Profit Hunter: Transformer Animals

Entrant Company

Gravity Global

Category

Video / Online Video (Single) - Best Animation / Special Effects

Client's Name

Embraer

Country / Region

United Kingdom

Despite a world challenged by Covid and lockdown and an industry that focuses on physical events, Embraer, a regional jet manufacturer based in Brazil added more activities to its multichannel campaign than previous years.

Physical events were replaced by virtual online events, webinars, demonstrations, industry gatherings and physical experiential activities were replaced by video, VR/AR and animation. Including this film. The outcome is that this new way of interacting with customers has been so successful there will be no turning back!

Aviation manufactures are being challenged by airline operators trying to understand the dynamics/profitability of air travel post covid and how to achieve their environmental targets as climate change becomes the world’s number one priority.

The new 21/22 Embraer – Profit Hunter campaign ‘A Force with Nature’ addressed this appetite and provided content across all platforms to satisfy what can only be described as an insatiable appetite for thought leadership in unprecedented circumstances.

This campaign deserves to win because the campaign adapted quickly from previous go to market campaigns to fit the new reality of Covid and in so doing outperformed not only all previous campaigns but all other manufacturers campaigns including the giants, Boeing and Airbus.

2022
 
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IRON SAIL

Entrant Company

Revenant

Video / Online Video (Single) - Animation

Country / Region

United Kingdom

2022
 
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Entrant Company

Groove Jones

VR & 360 Video (Single) - Best Use of Interactivity

Country / Region

United States

2022
 
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Entrant Company

SVEN

Digital Marketing (Campaign) - Marketing Effectiveness

Country / Region

Philippines

2022
 
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Warner Bros. Interactive Entertainment

Entrant Company

Mod Op LLC

Digital Marketing (Campaign) - Integrated Campaign

Country / Region

United States