Vega Awards Canopus Winner Winner

2022

Mezzetta Website Refresh

Entrant Company

Affinity Creative Group

Category

Website & Mobile Sites - User Experience

Client's Name

Mezzetta

Country / Region

United States

Mezzetta, the fourth generation, family-owned and operated purveyor of artisanal foods, appointed Affinity Creative Group to revitalize their website. The new site celebrates the brand’s mission, ethos, and of course, its mouthwatering variety of products and associated recipes.

Affinity Creative Group completely reimagined and rebuilt their existing website while staying true to the brand’s time-honored tradition and family-oriented aesthetic. With that in mind, Affinity prepared a brand style guide to act as the foundation, then created site architecture and wireframes which were populated with new content and brand assets.

Over 200 products were photographed, cataloged and cross-referenced in the production of the website to create a cohesive and connected experience for users. Comprehensive information on the Mezzetta brand history and mission is coupled with an exhaustive product catalog and bonus ancillary recipes for prepared foods, desserts, and cocktails, offering users a seamless and intuitive web experience.

The Affinity digital team rounded this out with compelling copy and captivating visuals that include custom photography and illustrations, as well as an educational component that lets customers explore a range of olive and pepper varieties as well as other prime ingredients. Advanced UX allows users to customize recipes based on the number of people they’re cooking for, while built-in e-commerce functionality provides direct-to-consumers sales and completes the seamless web experience.

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