Vega Awards Canopus Winner Winner

2022

SweetBEATS

Entrant Company

Duncan Channon

Category

Digital Marketing (Campaign) - Contests & Promotions

Client's Name

Ferrara Candy Co. / SweeTARTS

Country / Region

United States

Our SweeTARTS Be Both campaign is a celebration of duality and personal expression and we wanted to bring that to life in ways beyond traditional marketing. Toward that end, we developed an interactive experience that tapped into Gen Z’s love of music, self-expression and creativity, under the brand objective to spread awareness of its product portfolio to a new generation. The SweeTARTS SweetBEATS music mixer was born to uniquely showcase the breadth and depth of the SweeTARTS product portfolio and build brand relevance with Gen Z while solidifying the SweeTARTS position in current culture. In this mobile-first experience, visitors were given a tool to create their own music with a custom mixer that featured SweeTARTS’ candies atop the controls. We gave users four melodies and four rhythms to mix and match, ranging from vintage to vibey. The design intentionally infused product discovery into the experience with each custom beat inspired by the distinct vibe of SweeTARTS candies: Ropes, Chewy and Originals. By manipulating the various settings (candies), no two beats would be the same. The incentive to test out one’s music-making prowess was a contest layered into the experience. Creators were able to share their beats with friends. And the 20 most popular got the chance to join a 1:1 virtual studio session with pop superstar Christina Aguilera, with the winner chosen by the singer personally and the track added to Spotify.

Credits

SweeTARTS
Ferrara Candy Co.
Duncan Channon
Creative Agency
Mindshare
Media Agency
Day One
Social Agency
Golin
PR Agency
Wildlife
Production Company
Plan8
Music Production
2022
 
WebMechanix | Vega Website Awards 2022 Winner

Entrant Company

WebMechanix

Website & Mobile Sites - Self Promotion

Country / Region

United States

2022
 
Havas | Vega Website Awards 2022 Winner
EKO KOM

Entrant Company

Havas

Video / Online Video (Campaign) - New Category (Video - Campaign)

Country / Region

Czech Republic

2022
 
SVEN | Vega Website Awards 2022 Winner
Teleperformance Philippines

Entrant Company

SVEN

Digital Marketing (Campaign) - Marketing Effectiveness

Country / Region

Philippines

2022
 
Proscalar, LLC | Vega Website Awards 2022 Winner
Texas Veterans Land Board

Entrant Company

Proscalar, LLC

Digital Marketing (Campaign) - Best Visual Effects & Motion Graphics

Country / Region

United States