Vega Awards Arcturus Winner Winner

New Zealand

2022

Press Penguin

Entrant Company

Media Design School

Category

Social Media (Single)

Client's Name

Penguin Books

Sub-Category

Experimental / Innovative

Entry Level

Student

People leave you alone when you're reading a book. So, how do you let people know that you're reading, when they can't see you? Introducing Press Penguin, a social media extension that allows you to finally take control of those annoying pings from the internet and truely get lost in the page. By teaming up with social media all you need to do is simply press on the Press Penguin, and not only will your pings become silent, but friends and family will be able to see that you’re reading. We even designed in a special message for social media – now, when your friends try to contact you, your Press Penguin will send them a special reply, telling them you’re busy and what you’re reading. So, leave the world behind, open a book and shut off those annoying messages. For however long you need. As an added bonus we extended Press Penguin into a product - the World’s Smartest Bookmark. Using the same pressure sensitive cells that your phone uses to detect your fingers (and hard surfaces) this bookmark knows when it’s sitting inside a book. When your book is open it then feels the lack of weight, and sends out a coded message to your phone saying ‘don’t bother me’. Meaning you can shut the world off, simply by opening your book.

Credits

Copywriter James McCulloch
Art Director Chinmay Patel
Art Director Léon Bristow
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