2022
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What If’ takes viewers on an epic journey through hypothetical worlds and possibilities via 5-10 minute stories that ask wild questions like “What if you were swallowed by a whale?” and “What if we dumped all our trash in volcanoes?” - and come alive with answers based on factual science-driven data. The show currently has 40 million followers and averages over 300 million views a month across platforms. A futuristic TV drama-doc series based on the web series is currently in development from visionary physicist Michio Kaku and director, writer, and producer Brad Peyton.
‘What If’ is one of five attention-grabbing, factual web series produced by award-winning digital media company, Underknown. Available in up to 10 different languages, each series searches for the underlying truth of how our world operates and how it came to be. By exploring complex subjects in fun and engaging ways, Underknwon has attracted the interest of millions of followers newly engaged in science - all with the goal of making the planet a better place. Underknown now boasts over 50 million followers, 648 million average views per month, and over 19 billion total views to date.
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A Special Story
Video / Online Video (Single) - School / University
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United States
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Down The Road Productions
Video / Online Video (Single) - Fashion
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United States
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Havas, Prague
Digital Marketing (Campaign) - Branded Content
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Czech Republic