Arkansas Museum of Fine Arts

The Arkansas Arts Center in Little Rock, AR, recently rolled out a new name and brand for the cultural institution that’s long been home to a renowned collection of international art, live performances, and an art school. To solidify its place as a world-class fine arts organization, the newly rebranded Arkansas Museum of Fine Arts (AMFA) launched an innovative online experience to mirror what will be an important community landmark when the museum finishes its building renovations in 2022.