Vega Awards Arcturus Winner Winner

2022

Cat Ear Infections: Symptoms, Causes & Treatment

Entrant Company

Inseev Interactive

Category

Website & Mobile Sites - Best Copywriting

Client's Name

Dutch

Country / Region

United States

This comprehensive article, "Cat Ear Infections: Symptoms, Causes & Treatment" was created to guide cat owners through the process of identifying and treating ear infections. Understanding and reacting promptly to your pet's health is an important aspect of responsible pet ownership. To successfully navigate your pet's health, you must know what to look for and how to respond when your pet is in distress.

Dutch and Inseev Interactive created this article to tackle the sometimes convoluted and technical information around treating your cat's ear infection. We structured the article in a format that would make critical information easily accessible to readers. With a key takeaways section, table of contents and interactive jump links readers can quickly find what they are looking for. A floating table of contents with jump links scrolls along with the user providing quick access on symptoms to look for, causes, treatments and FAQs. The finished article totaling 1814 words, utilizes bulleted lists and graphics featuring key information to engage and reinforce main points.

The client, Dutch, is a pet telemedicine service, created to make veterinary care more accessible. This article is a helpful guide for their existing users and increases brand awareness and lead generation by providing resources for individuals who may be looking for pet telemedicine services.

The article was peer-reviewed by Dr. Jennifer Corbin, DVM to ensure accuracy of information. In an era where digital spaces are saturated with misinformation, it's important for a brand's reputation to legitimize all sources. This is especially true for informational pieces that impact the health and wellness of our dearly beloved furry friends.

Credits

Inseev Interactive / Content Strategist
Sophie Sirois
2022
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