i-Team Logo

WAMU 88.5, a leading public radio station in the Washington, DC area needed a logo for the newly formed Implementation Team (i-Team). The i-Team was to improve WAMU's organizational practices in the following areas: culture; diversity, equity, and inclusion; cross departmental collaboration and communication; and the connection between WAMU and American University.

We created a logo that helped identify the team by using "i" as the main focal point of the symbol. We modified the form to resemble the Washington Monument for obvious reasons that WAMU is based in Washington, DC while blending it to show a radio tower representative of the industry. The radio waves not only signify the work of WAMU in broadcasting but also the idea of Diversity, Equity, and Inclusion — as collaboration requires communication which help make a connection by reaching beyond just a small circle but outreaching beyond comfort zones. The waves also illustrate ripple-effects from the inner circle of the team to the outer circle of the greater DC area to lead in the effort of the campaign. The color gradient represents the diversity of culture within the organization.