Vega Awards Centauri Winner Winner

2021

Jungle Eyes

Entrant Company

Temasek Polytechnic

Category

Student - Social Media - Best Use of Stories

Client's Name

Country / Region

Singapore

Entry Level

Student

Jungle Eyes is based on the lives of 4 animal-like characters, Ector the Eagle, Brianna the Bunny, Wace the Wolf, and Ozzie the Owl, that aims to tell a story, shining a light on the negative ways our society had been dealing with Cancel Culture currently in Singapore. The story begins with many misunderstandings, ostracizing, and instilling fear in one another. Not only that, the story ends with one of the many ways we could have done instead to avoid canceling one another, to teach our audience that there is always another way to do better. Jungle Eyes is a campaign made event for Generation Zs ages 15 to 20 and Young Adults ages 21 to 26, to highlight how we as a society in Singapore can learn to adopt a healthier mindset as an individual and to be understanding of others when dealing with Cancel Culture. The idea to emerge from our animal-like instincts and to learn to be more accepting of our differences in Singapore. The campaign's objective is to provide a fun and engaging experience towards learning about Cancel Culture as well as its consequences and especially the controversial topics, which many fear to talk about. What This campaign does differently is that it focuses on firstly, bringing forth reliability between the four characters, secondly, interactiveness in both the online and offline platforms and lastly, inviting society to unfold meaningful conversations and to be educated for the better of our society.

Credits

Temasek Polytechnic Jessie Yap Jie Xi
 
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