Vega Awards Arcturus Winner Winner

2021

RZON

Entrant Company

Cheeers Design Consulting Co., Ltd.

Category

Digital Marketing - Branding / CI

Client's Name

RZON Tech

Country / Region

China

Focusing on serving Chinese industrial enterprises, RZON Tech wants to make a systematic rebranding for its corporate brand image. The new design takes the concept of interaction as the starting point, incorporating the three-dimensional thinking of time and space, showing different perspectives of the same shape, reflecting the process of interaction and change of each other. The four letters R Z O N express the visual image of RZON Tech, and convey the corporate philosophy of faithful partnership (Relationship), interesting technology experience (Zest), prudent professional observation (Observe), and standardized technical competence (Norm).

In the design and application part, the faux code style font and bright orange color are used to express the professionalism and energy of the company, and to create a distinctive sense of technology. In the new design, the interplay of the whole picture and details has completed the rebranding of RZON Tech, which is creating a "trendy brand" in the industrial software field.

Credits

Lead Designer
Qian Li
Lead Designer
Shuai Hou
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