Vega Awards | Arcturus Winner

United States

2021

Harvest Hero Branding

Entrant Company

WebMechanix

Category

Digital Marketing

Client's Name

Dicalite

Sub-Category

Branding / CI

From a handful of white stones to a fully realized brand and strategy, our team took on the challenge of launching an all-new line of growing media specifically designed for home cannabis growers. Given a unique set of parameters, we dove into the research, speaking to scientists, hobbyists, and stakeholders to uncover the core value behind this new product. In just a few short months, we gave “Harvest Hero” a name, visual identity, and brand voice, setting the product apart from the competition through both positioning and packaging.

2021
United States
Anthony & Sylvan Pools

Entrant Company

BURKE Integrated Marketing

Category

Integrated Campaign

2021
United States

Entrant Company

AARP

Category

Email Marketing

2021
United States
National Jewish Health

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Best On Camera Talent

2021
United States
Zenwise

Entrant Company

Hawthorne Advertising

Category

Advertisement