Vega Awards Arcturus Winner Winner

2021

National & Local advertising united for 100s of locations

Entrant Company

Hyperlocology

Category

Digital Marketing - COVID-19-related (NEW)

Client's Name

KUMON

Country / Region

United States

KUMON was growing fast and required a scalable local advertising solution for their 1,600 franchisees in the US. The brand team needed to control branding and strategy and empower franchisees to invest their own dollars in their community across the most powerful ad channels, without the fear of cannibalizing each other or national advertising efforts. Hyperlocology partnered with KUMON, NA to customize a platform that ensures brand advertising reaches local audiences with specific messages, custom audience targeting, and custom budgets to meet the needs of each franchisee. Franchisees now have more options, transparency into brand advertising, and results for their business. The brand team maintains control and has gained visibility into results across every location, regardless of the channel. Participating centers see 85% more conversions than non-participating centers. The Kumon brand team has unlocked a new way to support their franchisees with increased site traffic to individual Kumon center pages, more booked appointments, and increased enrollment.

Credits

VP Brand / KUMON NA
Leah Coyle
Hyperlocology
The Hyperlocology Team
Local Branding Specialist / KUMON
Kristin Ratliff
Public Relations Specialist / KUMON
Betsy Louda
Marketing Strategist /.KUMON
Jillian Rybak
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