Vega Awards Centauri Winner Winner

2021

Capture the Moment - Lot 42 x Rainbow Railroad

Entrant Company

Lot 42 Premium Hard Seltzer

Category

Video / Online Video (Single) - Diversity & Inclusion (NEW)

Client's Name

Country / Region

Netherlands

Lot 42 Premium Hard Seltzer in partnership with Rainbow Railroad presents 'Capture the Moment'. We teamed up with Abbad+Freimann to produce a track which brings together friends to re-connect in nature, regardless of their culture or sexual preferences - it celebrates acceptance, love and friendship.

This film has been created to raise awareness for Rainbow Railroad and incredible work they do. As part of our Lot 42 promise, we’ll also be donating 4.2% of our profits each year and ensure all commercial proceeds from online traffic/views will be donated.

Lot 42 has a true story of resettlement at it’s very core. The story of our founders families: one side fleeing war torn Europe after WW2 and the other escaping religious persecution. It is their story, a story of resettlement, of optimism and of hope which is at the heart of everything we do.

Rainbow Railroad is an international organisation that helps LGBTQI+ people find freedom from persecution and violence. With your support, they can help thousands more start new lives where they are free to be who they are and love who they want.

Credits

Senior Producer, Enter the Brandwagon
Huib Berends
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