Vega Awards Centauri Winner Winner

2021

The Pledge

Entrant Company

BoxMedia

Category

Video / Online Video (Single) - Motivational

Client's Name

Accenture

Country / Region

United Kingdom

BoxMedia created, wrote, produced and directed The Pledge as part of the ‘Shaping the Future’ Programme run by Accenture for thousands of global business leaders. As the world enters the ‘Fourth Industrial Revolution’, the ‘Shaping the Future’ programme provides research and thought leadership, highlighting opportunities for forward-thinking business leaders across the globe.

The Pledge compels the viewer to seek new opportunities within smart technology that benefits and balances the needs of humans and the environment. In doing so, they should also be mindful in upholding human centric ethics and values.

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