2021
#duelingo - Learn a song, sing a language!
Entrant Company
Miami AdSchool
Category
Social Content & Marketing - Experimental / Innovative
Client's Name
Duolingo
Country / Region
United States
Entry Level
Student
According to a study from three Boston-based universities, our ability to learn a new language is strongest “until the age of 18”. Even though learning an entirely new language may get tougher, our ability to involuntarily remember songs remain with us for a long, long time. Hence, Duolingo brings #duelingo, a new way of learning languages - through karaoke experiences of the songs we already know, to duel with people we love to sing along with.
Credits
Entrant Company
Moving Bits
Video / Online Video (Campaign) - New Category (Video Channels & Networks)
Country / Region
Singapore
Entrant Company
Thomas ARTS
Digital Marketing - Integrated Campaign
Country / Region
United States
Entrant Company
Spark Media
Video / Online Video (Single) - Motivational
Country / Region
United Kingdom
Entrant Company
Agent Image
Website - Real Estate
Country / Region
United States