2021
#duelingo - Learn a song, sing a language!
Entrant Company
Miami AdSchool
Category
Social Content & Marketing - Experimental / Innovative
Client's Name
Duolingo
Country / Region
United States
Entry Level
Student
According to a study from three Boston-based universities, our ability to learn a new language is strongest “until the age of 18”. Even though learning an entirely new language may get tougher, our ability to involuntarily remember songs remain with us for a long, long time. Hence, Duolingo brings #duelingo, a new way of learning languages - through karaoke experiences of the songs we already know, to duel with people we love to sing along with.
Credits
Entrant Company
Origami Research & Development
Video / Online Video (Campaign) - Entertainment
Country / Region
United States
Entrant Company
STEREOSCREEN
Video / Online Video (Single) - Best Writing / Story
Country / Region
Germany
Entrant Company
Ziina
Mobile Apps & Sites - Best Visual Design
Country / Region
United Arab Emirates
Entrant Company
LUP Jakarta
Digital Marketing - Integrated Campaign
Country / Region
Indonesia