Vega Awards | Canopus Winner

United States

2021

#duelingo - Learn a song, sing a language!

Entrant Company

Miami AdSchool

Category

Social Content & Marketing

Client's Name

Duolingo

Sub-Category

Experimental / Innovative

Entry Level

Student

According to a study from three Boston-based universities, our ability to learn a new language is strongest “until the age of 18”. Even though learning an entirely new language may get tougher, our ability to involuntarily remember songs remain with us for a long, long time. Hence, Duolingo brings #duelingo, a new way of learning languages - through karaoke experiences of the songs we already know, to duel with people we love to sing along with.

Credits

Art Director Bernardo Dalla
Copywriter Kapil Khemlani
2021
United States

Entrant Company

Origami Research & Development

Category

Entertainment

2021
United States
Analog Devices, Inc.

Entrant Company

Yamamoto Agency

Category

Technology

2021
United States
Natural Resources Defense Council

Entrant Company

Forum One

Category

Environmental Awareness

2021
United Kingdom

Entrant Company

Maverick Media

Category

Games / Gaming