Vega Awards Canopus Winner Winner

Indonesia

2021

Make Your Choice

Entrant Company

LUP Jakarta

Category

Digital Marketing

Client's Name

ZOYA

Sub-Category

Best Art Direction (NEW)

Indonesia is a modern, developing country with the largest Muslim population in the world. A country where freedom of expression is celebrated and diversity is embraced. But for women who wear hijab, they are still unable to express themselves fully and breaking out of the mold others have created for them. So we created a campaign to empower all hijabers in Indonesia to finally to be fearless and confident in the choice they make to be who they are. Our Message: Make Your Choice. With ZOYA Fearless Selection - a collection of our best hijabers for the most confident and fearless women out there. It’s time for all Indonesian muslim women to stand for what they believe in and shine as the best version of themselves.

Credits

Executive Creative Director Albert Chan
Creative Director Andika Nugroho
Art Director Rahmi Amelia
Art Director Ardho Khalifa
Art Director Seanzha Rachman
Copywriter Rizqi Prasya
Copywriter Imam Yudia
Account Manager Rere Sarwono
Photographer Ifan Hartanto
Film Director M. Fauzi
Producer Dita Anissa
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