Vega Awards Canopus Winner Winner

2021

Make Your Choice

Entrant Company

LUP Jakarta

Category

Digital Marketing - Best Art Direction (NEW)

Client's Name

ZOYA

Country / Region

Indonesia

Indonesia is a modern, developing country with the largest Muslim population in the world. A country where freedom of expression is celebrated and diversity is embraced. But for women who wear hijab, they are still unable to express themselves fully and breaking out of the mold others have created for them. So we created a campaign to empower all hijabers in Indonesia to finally to be fearless and confident in the choice they make to be who they are. Our Message: Make Your Choice. With ZOYA Fearless Selection - a collection of our best hijabers for the most confident and fearless women out there. It’s time for all Indonesian muslim women to stand for what they believe in and shine as the best version of themselves.

Credits

Executive Creative Director
Albert Chan
Creative Director
Andika Nugroho
Art Director
Rahmi Amelia
Art Director
Ardho Khalifa
Art Director
Seanzha Rachman
Copywriter
Rizqi Prasya
Copywriter
Imam Yudia
Account Manager
Rere Sarwono
Photographer
Ifan Hartanto
Film Director
M. Fauzi
Producer
Dita Anissa
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