Virtual Scale Model for Westerly Condos

Covid-19 shutdowns significantly impacted sales, as all sales revolved around the sales center and the physical scale model.

Our client came to us with a very clear goal in mind: to migrate the sales center tools, including kiosks and scale model, and to create an online experience for both buyers and real estate agents, while maintaining the same high-quality visual experience with no additional equipment / download required and making the experience intuitive.

To overcome the technical challenges, we developed an interactive application that presents a photorealistic 3D building in its neighborhood setting, using Netflix-like streaming technology that allows the app running on any device online or at sales center kiosk. The need for expensive computers / consoles and long download times are eliminated, which creates a fast and easy web experience for everyone.

Enhancing on the limited capabilities of traditional table scale models, our application can bring the community to life. Users could explore the building toggling between day and night, locate any unit by searching or clicking on the building directly, view floor plans, and “peek inside” of the unit or amenities with renderings and virtual tours generated directly from the application.

The system integrates with the sales system and maintains unit availability and pricing information in real time. Potential buyers could talk to the sales representative to arrange purchase right away when finding their ideal home.

The sales team sold 85% of the building and 35% of them were with virtual signings. The application was a tremendous success to conduct many presentations remotely. The project sold so successfully that the rental phase was recently converted into a condo sale and the process would be repeated.