Vega Awards Centauri Winner Winner

2021

eBay - The A-Z for A.G.

Entrant Company

NotReal

Category

Video / Online Video (Single) - Best Art Direction (NEW)

Client's Name

eBay (client) / Edelman (agency)

Country / Region

Argentina

eBay was in the need of an entertaining and engaging film to launch the Handbags Authenticity Guarantee service. Their approach: You can’t talk about handbags without talking about their iconic monograms.

They wanted a 60 seconds film that would stand out not only for the eye candy but also for the clever wordplay, tying the message to the monograms. We jumped right into this amazing request, storyboarding from A to Z.

These bags are exquisite – each one a work of art – taken together, our film aims to represent one of the most beautiful collections of handbags ever assembled. We focused on showcasing not only their artistry but also their supreme craftsmanship and in so doing, demonstrate eBay’s profound understanding and appreciation for what makes a handbag authentic.

We love playing with mixed media. It tickles all the senses, provoking an emotional as well as intellectual response. So we used live-action to feature the real products, 2D for kinetic type and CGI for deconstructed products, design simulations of textures and folds, and beautiful animations.

Last but not least, we counted with the amazing voice-over by celebrity stylist and influencer Law Roach from HBO Max's "Legendary"

All in all, this blend of approaches makes for a colorful, bold, high-fashion-pop piece with a touch of whimsy that dazzles your eye, quickens your pulse and speaks to your wit.

Credits

Directed by
NotReal
Creative Directors
Valeria Moreiro & Milton Gonzalez
Executive Producer
Roberto Connolly
Art Director
Valeria Moreiro
Animation Director
Milton Gonzalez
Line Producer
Lucila Mansur
Voice-Over Talent
Law Roach
Storyboarding
Martín Orza, Joana Cabrera, Lucas Orueta (pitch)
Design Team
Flor Tasso, Octavio Pollono, Malena De Luca, Luján Borzi, Manuela Cáceres (pitch), Linus Zoll, Jordi Pages, Marcio Flausino, Carolina Carballo, Valeria Moreiro
Animation Team
Eduardo Altarriba, Joana Cabrera, Juampi Sciaccaluga, Cesar Barbosa, Jordi Pages, Milton Gonzalez
Post-Production / Compositing / Color Team
Roberto Connolly, Milton Gonzalez, Sergio Fuego, Leandro Vazquez, Pimba VFX (Humberto Paytuvi, María Recondo, Milton Maguna), Nicolás Zinzer, Hernán Lindenbaum, Anahí Piccinin, RotoArt, Global Technologies,
Music Amends & Sound Design
Facundo Capece
Associate Production Company
JOJX
Live-Action Core Team
Jackson Morton, Joe Care, Lindsay Sunada, Brenda Blair, Stacy Toyama, Gary Matteson, MK Wise, Jonathan Burns, Mike Parziale
Hand Talents
Brielle Strickland, Fatma Dabo, Royal Binon
Edelman (agency) Team
Bengt Asplund, Kristin Oke, Rebecca Jean-Louis, Derek Gannon, Kaleah Horton
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