Vega Awards | Canopus Winner

United Kingdom

2021

The Profit Hunter: Incredible Journeys

Entrant Company

Gravity Global

Category

Video / Online Video (Campaign)

Client's Name

Embraer

Sub-Category

Business to Business

Despite a world challenged by Covid and lockdown and an industry that focuses on physical events, Embraer, a regional jet manufacturer based in Brazil added more activities to its multichannel campaign than previous years. Physical events were replaced by virtual online events, webinars, demonstrations, industry gatherings and physical experiential activities were replaced by video, VR/AR and animation. The outcome is that this new way of interacting with customers has been so successful there will be no turning back! Aviation manufactures are being challenged by airline operators trying to understand the dynamics/profitability of air travel post covid and how to achieve their environmental targets as climate change becomes the world’s number one priority. The new 20/21 Embraer – Profit Hunter campaign ‘A force with nature’ addressed this appetite and provided content across all platforms to satisfy what can only be described as an insatiable appetite for thought leadership in unprecedented circumstances. This campaign deserves to win because the campaign adapted quickly from previous go to market campaigns to fit the new reality of Covid and in so doing outperformed not only all previous campaigns but all other manufacturers campaigns including the giants, Boeing and Airbus.

2021
United States
Divers Alert Network

Entrant Company

DesignHammer

Category

Non-profit

2021
United States
Natural Resources Defense Council

Entrant Company

Forum One

Category

Environmental Awareness

2021
United States

Entrant Company

HP Inc.

Category

Best Audio / Sound Design (NEW)

2021
South Korea

Entrant Company

Bigpictureteam Inc.

Category

Branded Content