Vega Awards | Canopus Winner

Canada

2021

PERCH CONDOS

Entrant Company

PUREBLINK

Category

Video / Online Video (Single)

Client's Name

FIRMLAND DEVELOPMENT CORPORATION

Sub-Category

Real Estate

Pureblink partnered with Firmland and L.A Inc. to create a 2 minute video spot for Perch Condos. The main concept was to present a sophisticated video journey featuring the symbiotic relationship between serene elegance and ravine-side living. The viewers are constantly reminded of the surroundings by highlighting the exterior quality of the views, seeing nature as a protagonist in the video through the subtle use of shadows and/or reflections. We featured the dazzling Architecture and luxury suits through a soft cinematic camera movement and time-lapse sequences. The interior design and décor was carefully selected in order to work alongside the astonishing green vistas. The video aimed to build brand awareness, intrigue & excitement, while making a positive statement about the project’s sophisticated Architecture, stunning outdoor ravine and elegant interiors Online advertising contributed to the cross-platform recognition and strong brand awareness in the marketplace through a mixture of paid and organic social content via Social Media, Eblasts and Website.

Credits

FIRMLAND DEVELOPMENT CORPORATION
PUREBLINK
2021
United States

Entrant Company

Affinity Creative Group

Category

Food & Beverage

2021
United States
Boehringer Ingelheim

Entrant Company

Confideo Labs

Category

Augmented Reality (NEW)

2021
United Kingdom
Hewlett Packard Enterprise (HPE)

Entrant Company

SHOOT YOU LTD

Category

Information Technology (IT)

2021
United States

Entrant Company

CYC Creative Studio

Category

Branding / CI