Vega Awards Centauri Winner Winner

2021

Virtual Events Series

Entrant Company

The MRN Agency

Category

Virtual / Remote Experience - NEW - Best Brand / Partner Experience (NEW)

Client's Name

Multi Customer

Country / Region

United States

The MRN Agency is the leader in producing highly interactive and fully customized virtual and hybrid events tailored to fit any budget and scope. MRN has taken a B2C approach for our B2B technology clients looking to deliver bespoke experiences in a world inundated with ordinary. Our data-driven programming is centered around an expert in the topic at hand coupled with memorable premiums that leave a lasting brand impression. The heartbeat of our events is the genuine connections we foster between target audiences and the brand.

Understanding the business challenges our tech clients faced among a global pandemic, our agency was challenged with creating bespoke experiences that would authentically connect Nutanix with their target audiences without the ability to meet in person. MRN developed an “experience in a box” campaign in which attendees are shipped a curated kit that includes the essentials they’ll need to have a truly “hands on” experience. The MRN Agency has supported tech giants such as Nutanix, AT&T, Lenovo, HP, Edge Solutions, JTEK Data Solutions, eGroup, and Qumulo. Example virtual experiences include Mastery of Whiskey and Ice, Ultimate Survivor Challenge, Battle of the Pizzas, Holiday Gift Exchange, Coffee College, Hands on Heat, and Brisket University.

After implementing more than 600+ virtual events, our tech clients have seen post-event engagement with their prospects increase by more than 33% and a 70% increase in event attendance. Going beyond a passive experience, expertly curated programming leaves attendees focused and engaged not because they have to, but because they want to, averaging 80% camera on.

Credits

Rebecca Nunez
Chris Matos
Vianca Lopez
Jay Kennedy
Josh Strouse
Paulo Martinez
2021
Video / Online Video
Hawthorne Advertising | Vega Website Awards 2021 Winner
Zenwise

Entrant Company

Hawthorne Advertising

Video / Online Video (Single) - Advertisement

Country / Region

United States

2021
Mobile Apps & Sites
ANIMA RES GmbH | Vega Website Awards 2021 Winner
Rodrigo Olmos

Entrant Company

ANIMA RES GmbH

Mobile Apps & Sites - Augmented Reality

Country / Region

Germany

2021
Podcasts
Evergreen Podcasts | Vega Website Awards 2021 Winner

Entrant Company

Evergreen Podcasts

Podcasts (Campaign) - Sports

Country / Region

United States

2021
Digital Marketing
AARP | Vega Website Awards 2021 Winner

Entrant Company

AARP

Digital Marketing - Email Marketing

Country / Region

United States