Vega Awards Centauri Winner Winner

2021

ARCO's Strategic Plan Video

Entrant Company

Ulled Asociados

Category

Video / Online Video (Single) - Corporate

Client's Name

ARCO

Country / Region

Spain

Válvulas Arco is a leading Spanish industrial company in the design and manufacture of regulation and control systems for professional water, gas and heating installations. The company employs more than 400 people and is present in more than 80 countries. This year ARCO established the new Strategic Plan 2021-2024 that will guide the company's activity over the next four years. The three main pillars of this plan are: Partners, Product and People. The main objective of the new plan is to consolidate ARCO's position in the market and grow, both in Spain and internationally. To present the Strategic Plan to the company's sales staff and main customers, it was considered that the best option was to do it through a corporate video that projected the Plan's strategy and conveyed the key messages. The video was presented at the Sales Convention held virtually in early 2021. In this video, ARCO presents itself as a RELIABLE company: RELIABLE in the quality and guarantee of its products, RELIABLE in the service provided to its customers, RELIABLE in its commercial and financial relations and dealings, RELIABLE with its employees, institutions and society in general. To convey this message, the content of the corporate video had to project the company's values in a very visual and easily understandable way. In this context, the video explains the spirit of the new strategic plan through images of employees and collaborators. The production of the video was carried out at ARCO's own facilities in Valencia. The video shows ARCO’s own factories and the entire team that works there – for ARCO, people are key to its development and, for this reason, the protagonists of the project are the employees and collaborators. Additionally, ARCO explains the importance of contributing to the environment and, both in the strategic plan and in the video, emphasizes its sustainable manufacturing through recyclable and recycled products. The entire strategic plan for the next 4 years revolves around one goal: to continue building a modern, efficient, and future-proof company.

Credits

Antonio Criado
Project & Art Director
Christian Barcelona
Creativity & Design
David Arasa
Video Production
Belén Ocampo
Project Executive
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