Vega Awards Centauri Winner Winner

2021

This is College

Entrant Company

Tarrant County College

Category

Video / Online Video (Campaign) - Advertisement

Client's Name

Country / Region

United States

With the tagline, "This is College, and it looks a lot like life," these spots address concerns of potential students, including class availability and affordability. 1) The $64 Gift shows a graduation party for a student who receives gift after gift of $64, which is TCC tuition per credit hour. 2) A Tale of Two Students compares the online education of two students -- one who is paying $3,000 per credit hour to the TCC student who pays $64 per credit hour for the same quality of education without the additional burden of debt. 3) Always focuses on a boy playing video games as his parents consider it a waste of time. Education at TCC can "turn passion into a paycheck." 4) Construction shows students "building their future with real life experience." 5) Cybersecurity speaks to online classes so career plans don't have to be put on hold.

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