Vega Awards Centauri Winner Winner

2021

WinStar World Casino & Resort - Top of Mind Campaign

Entrant Company

Origami Research & Development

Category

Video / Online Video (Campaign) - Best Editing

Client's Name

WinStar World Casino & Resort

Country / Region

United States

A 12 spot brand awareness campaign in the Dallas/ Fort Worth metroplex used to reinforce WinStar as a safe, premier gaming resort destination within proximity to DFW residents.

Origami and director Quinn Brown worked with LDWW and WinStar to responsibly shoot and communicate what a visit to the resort can do for the mindset. Origami then worked with LDWW to concept twelve feature vignettes that focused on people breaking up mundane day to day activities, watching TV at home, working, etc., by quickly finding themselves at WinStar. This feeling of being transported to an energetic, active, fun environment also reinforced the proximity of the casino to the target markets, also giving it legs to continue in a post COVID-19 world.

Through expert editing, Origami took everyday actions like clicking a mouse at work to transform the subject’s surroundings to pressing the button of an electronic game at WinStar. Each video was designed to allow for creative versatility and longevity by splitting up the edit to accommodate for various points of view and property updates.

Credits

Director - Origami
Quinn Brown
Producer - Origami
Jim Askew
Editor - Origami
Dillon White
Agency Producer - LDWW
Kristy Morgan
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