The Chicago School of Professional Psychology Landing Page

At the end of 2020, The Chicago School was seeing great traffic to their blog, but not a lot of conversions. They wanted to increase leads and “request more information” form submissions from prospective students. Perfect Search aimed to repurpose their high-performing content into more conversion-friendly website pages and boost leads. Perfect Search began by identifying high-performing blog posts from The Chicago School that had evergreen, informative, and useful content for prospective students. We then worked to convert and optimize the blog copy into landing page copy, maintaining keyword rankings and adding additional keyword opportunities and interactive elements. Our design team converted the copy into a page design, utilizing best practices for UX, accessibility, and conversion-friendly design. After redirecting the old blog post links to the new evergreen landing page, PSM started to monitor performance, including traffic and keyword rankings to ensure there were no issues. As a result of our efforts, The Chicago School saw a 77.5% increase in form submissions and a 14.5% increase in organic traffic.