Vega Awards Centauri Winner Winner

2021

Mazda website strategy

Entrant Company

Candyspace

Category

Website - Automotive

Client's Name

Mazda UK

Country / Region

United Kingdom

With lockdowns forcing a total closure of dealerships for several months of 2020, Mazda’s web platform became the central hub for customer engagement and lead conversion.

Candyspace set about increasing on-site engagement, implementing new seamless and data-driven user journeys and optimising sign-ups.

Success could no longer be measured not by the usual test drive bookings, but by conversions on tools such as ‘find a dealer’ and ‘finance calculator’ and by increased engagement to line up potential car buyers for the end of the lockdown.

Through Candyspace’s focus on the sweetspot where Mazda’s business needs met customer demands, we drove a 55% increase in ‘finance calculator’ conversions, a 35% increase in ‘find a dealer’ conversions and a 29% increase in page views, keeping valuable customers with Mazda on the journey while they waited to get back in the driving seat.

Credits

Client Partner, Candyspace
Alice Garland
Delivery Manager, Candyspace
Michelle Meehan
Head of Web Development, Candyspace
Joe Stubbs
Experience Director, Candyspace
Jonathan Kelly
Product Designer, Candyspace
Silvia Cassone
Junior Web Developer, Candyspace
Cosmo Swarbreck
2021
 
Bottle Rocket Media | Vega Website Awards 2021 Winner

Entrant Company

Bottle Rocket Media

Video / Online Video (Single) - Documentary - Short Form (<5 mins)

Country / Region

United States

2021
 
NotReal | Vega Website Awards 2021 Winner
eBay (client) / Edelman (agency)

Entrant Company

NotReal

Video / Online Video (Single) - Best Art Direction

Country / Region

Argentina

2021
 
ValueLabs | Vega Website Awards 2021 Winner

Entrant Company

ValueLabs

Website - User Experience

Country / Region

India

2021
 
Temasek Polytechnic | Vega Website Awards 2021 Winner

Entrant Company

Temasek Polytechnic

Student - Social Media - Best Use of Stories

Country / Region

Singapore