Vega Awards Arcturus Winner Winner

2021

roulette

Entrant Company

Parnaso

Category

Video / Online Video (Single) - Interactive Video

Client's Name

Spanish Foundation of Rheumatology

Country / Region

Spain

the advertiser wants to draw the attention of society by means of an advertisement that at first sight seems to be from a betting shop or casino, to highlight through the creativity of a roulette wheel and a headline "you can win too" that health is not a game and that systemic autoimmune rheumatic diseases are not a game and that an early diagnosis by a professional is vital in order to have a better and higher quality of life.

Credits

director general creativo Parnaso
José Arribas León
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Digital Marketing - Integrated Campaign

Country / Region

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Entrant Company

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Entrant Company

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Video / Online Video (Campaign) - Educational

Country / Region

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