Vega Awards Centauri Winner Winner

2021

PeopleReady500

Entrant Company

PeopleReady

Category

Social Campaign & Series - Corporate Communications

Client's Name

Country / Region

United States

PeopleReady 500 Internal Communications Campaign Submission

PeopleReady is a North American staffing leader that specializes in quick and reliable on-demand labor and highly-skilled workers. PeopleReady supports a wide range of blue-collar industries, including construction, manufacturing and logistics, waste and recycling, and hospitality. Leveraging its game-changing JobStack platform and 600-plus branch offices across all 50 states, Puerto Rico and Canada, PeopleReady served approximately 98,000 businesses and put more than 221,000 people to work in 2020.

In 2020, PeopleReady gained new leadership, evolved its delivery model, refreshed its brand and established a new company culture. In order to promote internal adoption of the new brand and culture, the company created the PeopleReady 500 campaign.

The PeopleReady 500 is a unique brand and culture engagement campaign for PeopleReady employees. Participants create an account on a branded web platform that is equipped with gamification capabilities.

The campaign concept and theme capitalizes on the excitement around PeopleReady’s sponsorship of the 2020 Indy 500 winner, Takuma Sato.

PeopleReady 500 participants accrue miles (points) by engaging with different areas of the site, sharing stories, submitting client testimonials and nominating each other for recognition. The leaderboard encourages healthy competition. Those who reach 500 miles (points) are accepted into "The 500 Club" and receive a limited edition PeopleReady 500 “We Are Ready” jacket.

The PeopleReady 500 internal engagement campaign features:

• A gamified web platform that reflects PeopleReady’s refreshed brand

• Engaging activities (mile markers) that allow employees to accrue miles by engaging

• Unique “My Race” dashboard that displays participant mileage and earned badges

• “How it Works” race video

• Video endorsements from Indycar racers Takuma Sato and Graham Rahal

Within two weeks of launch, 750 corporate employees have created an account on the platform (50% of total employee base). The campaign has inspired a high rate of engagement as employees contributed positive messages from the field, customer and worker testimonials, and case studies that bolster the PeopleReady brand message and illustrate the company story. These stories and testimonials will be used in future internal and external engagement initiatives.

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