Vega Awards Centauri Winner Winner

2021

ABP Holiday 2020 RESEND 2

Entrant Company

AARP

Category

Digital Marketing - Email Marketing

Client's Name

Thomas ARTS

Country / Region

United States

AARP Auto Buying Program (ABP) deployed the second of two resend emails as part of the targeted 2020 Holiday email campaign to AARP Members and NonMembers. This email promoted awareness of the program and provided the audience with tools and information to use when considering purchasing a car through AARP and TrueCar.

Credits

Email Marketing Manager, AARP Anne Schmidt
Marketing Platform Technologist, TA Kaely Wolf
Marketing Platform Architect, TA Justin Stofferman
Senior Account Manager, TA Caroline Peck
Copywriter, TA Gary Sume
Art Director, TA Damon Rasmussen
 
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