Vega Awards Centauri Winner Winner

2021

Cineplexx Millennium City - The Wave

Entrant Company

Responsive Spaces

Category

Digital Marketing - Display Advertising

Client's Name

CINEPLEXX Kinobetriebe

Country / Region

Austria

Digital Signage thought differently.
In summer 2020, the Cineplexx cinema in Vienna's Millennium City reopened in new splendor. As an architectural and digital highlight, an impressive LED surface in the form of a wave is enthroned on the ceiling of the entrance. 4.5 meters wide and 26 meters long, it begins in the foyer of the shopping center and literally draws visitors inside the cinema.

Although this particular display size and shape requires special digital design and content for presentation, a system was created that allows Cineplexx to retain control over the presentation within their existing standard digital signage tools and workflows. The graphically seamless integration of conventional signage content in 16:9 is just as important as the editorial influence on the overall presentation on this nearly 120 square meter display area. As at all other cinema locations, the editorial team is able to display the latest film trailers, posters and promotions as usual. These possibilities and more lie dormant beneath the surface of this wave. For example, correlating with movie start times, the entire LED surface is used to promote popcorn and remind guests to quickly grab a bucket of the most famous snack in movie theaters around the world.

Credits

Concept & Spatial Design / CEO at Kraftwerk Living Technologies
Manfred Meier
Technical Lead / CTO at Kraftwerk Living Technologies
Christian Hofer
Design / Responsive Spaces
Andrea Maderthaner
Design / Responsive Spaces
Wolfgang Maier
3D & Programming / Responsive Spaces
Julian Reil
Development / Responsive Spaces
Martin Zeplichal
Development / Responsive Spaces
Katharina Mayrhofer
CEO / Responsive Spaces
Markus Pargfrieder
Technical Installation / Kraftwerk Living Technologies
Stephan Lukesch
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