2021
OMEN Design Branding
Entrant Company
HP Inc.
Category
Video / Online Video (Single) - Games / Gaming
Client's Name
HP Inc.
Country / Region
United States
HP believes gaming is for everyone, because gamers come from all backgrounds. OMEN is a modern brand, with a visual identity that is genderless, one which fosters parity, inclusivity and acceptance, celebrating individuality and integrity of character.
The video shows the gaming community as top tier athletes who train, and are as analytical and focused as those of any physical sport. The modern logo is used as a portal to other worlds that can be unlocked through gaming.
Credits
Entrant Company
Miami AdSchool
Social Content & Marketing - Experimental / Innovative
Country / Region
United States
Entrant Company
Yamamoto Agency
Video / Online Video (Campaign) - Technology
Country / Region
United States
Entrant Company
Maverick Media
Video / Online Video (Campaign) - Games / Gaming
Country / Region
United Kingdom
Entrant Company
K11 Hong Kong
Digital Marketing - COVID-19-related
Country / Region
Hong Kong SAR