2021
OMEN Design Branding
Entrant Company
HP Inc.
Category
Video / Online Video (Single) - Games / Gaming
Client's Name
HP Inc.
Country / Region
United States
HP believes gaming is for everyone, because gamers come from all backgrounds. OMEN is a modern brand, with a visual identity that is genderless, one which fosters parity, inclusivity and acceptance, celebrating individuality and integrity of character.
The video shows the gaming community as top tier athletes who train, and are as analytical and focused as those of any physical sport. The modern logo is used as a portal to other worlds that can be unlocked through gaming.
Credits
Entrant Company
Temasek Polytechnic
Student - Mobile Apps & Sites - Music
Country / Region
Singapore
Entrant Company
Soulful Series
Podcasts (Campaign) - Books
Country / Region
United States
Entrant Company
Bluemango Communications Pte Ltd
Virtual / Remote Experience - Business & Finance
Country / Region
Singapore
Entrant Company
HireInfluence
Social Campaign & Series - Influencer Marketing
Country / Region
United States