2021
Entrant Company
Category
Client's Name
Country / Region
HP believes gaming is for everyone, because gamers come from all backgrounds. OMEN is a modern brand, with a visual identity that is genderless, one which fosters parity, inclusivity and acceptance, celebrating individuality and integrity of character.
The video shows the gaming community as top tier athletes who train, and are as analytical and focused as those of any physical sport. The modern logo is used as a portal to other worlds that can be unlocked through gaming.
Credits
Entrant Company
IndieWorks Theatre Company
Podcasts (Campaign) - Arts & Culture
Country / Region
United States
Entrant Company
CYC Creative Studio
Digital Marketing - Branding / CI
Country / Region
United States