2021
OMEN Design Branding
Entrant Company
HP Inc.
Category
Video / Online Video (Single) - Games / Gaming
Client's Name
HP Inc.
Country / Region
United States
HP believes gaming is for everyone, because gamers come from all backgrounds. OMEN is a modern brand, with a visual identity that is genderless, one which fosters parity, inclusivity and acceptance, celebrating individuality and integrity of character.
The video shows the gaming community as top tier athletes who train, and are as analytical and focused as those of any physical sport. The modern logo is used as a portal to other worlds that can be unlocked through gaming.
Credits
Entrant Company
Moms Don't Have Time To
Podcasts (Campaign) - Entertainment
Country / Region
United States
Entrant Company
Bigpictureteam Inc.
Website - Travel / Tourism
Country / Region
South Korea
Entrant Company
Origami Research & Development
Video / Online Video (Campaign) - Best Directing
Country / Region
United States
Entrant Company
Revenant
Video / Online Video (Single) - Animation
Country / Region
United Kingdom