2021
Entrant Company
Category
Client's Name
Country / Region
An animated sitcom for a whole new level of game marketing strategy
Epic game marketing strategy through game brand differentiation.
- Plenty of game companies with brand marketing strategies in the game industry turning into a red ocean.
- Focuses on differentiating a brand rather than brand awareness for a competitive advantage
- Planning to make an animated sitcom to remind people of 'Fun' from the brand "Netmarble".
- GODGAME Company, an animated sitcom is produced in collaboration with JJALTOON, the most popular animated videos on YouTube. The content for targeted viewers received good responses.
- Designed a branding strategy to make targets naturally think, 'Anything Netmarble Makes Is Fun'
- Reached over 10 million views
- Reached 600,000 views (on average) for each of the GODGAME Company series
- Achieved 140,000 interactions (likes, comments and shares)
- The second most popular video on YouTube
- 8 of 17 episodes, listed on Trending videos on YouTube
Entrant Company
Miami Ad School New York
Social Content & Marketing - New Category (Social Content & Marketing)
Country / Region
United States
Entrant Company
3 Lopez Media Inc
Website - Best Navigation / Structure
Country / Region
United States