Vega Awards | Canopus Winner

Saudi Arabia

2021

The Uninterrupted Dinner | New Jotun Fenomastic Wonderwall

Entrant Company

Extend Ad

Category

Social Campaign & Series

Client's Name

Jotun

Sub-Category

Influencer Marketing

The Brief Jotun is launching a new product Fenomastic Wonderwall Life, a paint that has no smell Creative Solution We didn't just want to tell people that the new Jotun Fenomastic Wonderwall Life has no smell. We wanted to prove it. And we did that by inviting 5 of the region's most influential and loved names including an actress, TV talk show hosts and fashion and beauty celebrities to a live sensorial dining experience. While they were immersed in their dining experience in complete darkness, the product quietly made its point. Each influencer experienced the product and used their own social channels to activate the message - creating an unprecedented buzz for Jotun Fenomastic Wonderwall Life.

Credits

Executive Creative Director Ali Al Zabadani
2021
South Korea

Entrant Company

Bigpictureteam Inc.

Category

Travel / Tourism

2021
United States
Branden and Rayni Williams

Entrant Company

Agent Image

Category

Real Estate

2021
United States

Entrant Company

State Farm Insurance Company

Category

Best User Interface / Experience

2021
United States

Entrant Company

Creative Outhouse

Category

Health / Fitness / Wellness (NEW)