Vega Awards Canopus Winner Winner

United States

2021

Security Health Plan

Entrant Company

Yamamoto Agency

Category

Video / Online Video (Campaign)

Client's Name

Security Health Plan

Sub-Category

Lifestyle

SHP TV CAMPAIGN Security Health Plan (SHP), is a local health insurance organization that was being outpriced by behemoth national brands with much more name recognition. So we created a TV campaign to help SHP share what makes them better than those big brands: their dedication to each customer getting the best solution for their needs with insurance options tailored to them. It also all happened at a time when our nation was in the thick of COVID-19 lock downs and one of the most heated and divisive political campaigns in U.S. history, which is why this work celebrates our differences and unites us all under a common good.

Credits

Chief Creative Officer Grant Smith
Group Creative Director Patrick Clifford
Director Patrick Clifford
Copywriter Desiree Bergquist
Art Director Meky Wong
Agency Producer Kathy Awe
Project Manager Teresa Hansen
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Category

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Entrant Company

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Category

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Category

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Entrant Company

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Category

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