Vega Awards Canopus Winner Winner

2021

Security Health Plan

Entrant Company

Yamamoto Agency

Category

Video / Online Video (Campaign) - Lifestyle

Client's Name

Security Health Plan

Country / Region

United States

SHP TV CAMPAIGN

Security Health Plan (SHP), is a local health insurance organization that was being outpriced by behemoth national brands with much more name recognition. So we created a TV campaign to help SHP share what makes them better than those big brands: their dedication to each customer getting the best solution for their needs with insurance options tailored to them. It also all happened at a time when our nation was in the thick of COVID-19 lock downs and one of the most heated and divisive political campaigns in U.S. history, which is why this work celebrates our differences and unites us all under a common good.

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Patrick Clifford
Director
Patrick Clifford
Copywriter
Desiree Bergquist
Art Director
Meky Wong
Agency Producer
Kathy Awe
Project Manager
Teresa Hansen
2021
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