Vega Awards Arcturus Winner Winner

2021

The 401(K-9) Fund

Entrant Company

Miami Ad School Hamburg

Category

Owned Media - New Category (Owned Media)

Client's Name

PetSmart

Country / Region

Netherlands

Entry Level

Student

When our furry friends grow old, keeping them healthy costs a lot more. Something many dog parents underestimate or forget to prepare for. PetSmart introduces 401(K-9): The first retirement fund for dogs.

Credits

Copywriter
Nikolay Malchev
Art Director
Alejandro Gutierrez
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