Vega Awards | Canopus Winner

United States

2021

Tips and Tricks From Beauty Hacks by Jellysmack

Entrant Company

The Brand Agency

Category

Social Content & Marketing

Client's Name

Jellysmack

Sub-Category

Fashion & Beauty

Beauty Hacks by Jellysmack is the ultimate show for beauty fanatics on Snapchat that creates and publishes helpful and often surprising tips and tricks that solve everyday beauty-related challenges and make your life easier. Jellysmack conceptualizes, produces, films, and edits this engaging show for Snapchat Discover that offers unconventional and easy solutions to a variety of beauty issues related to skin, hair, makeup, and more. Jellysmack’s main focus for Beauty Hacks is to appeal authentically to millennial and Gen-Z viewers on Snap. The show pinpoints the most common beauty challenges and takes a creative approach to solve them using household items and inspiring viewers with hacks that don’t break the bank. Jellysmack ensures each video is snackable in length and always casts diverse and inclusive talent to represent its global fanbase. This gives Beauty Hacks an approachable vibe and permission to focus on topics that remove the stigma around seemingly embarrassing topics like hair removal, skin blemishes, period stains, and more. Jellysmack utilizes its proprietary social listening platform, JellyPulse, to identify popular trends, themes and stories to create original content for Beauty Hacks. This allows Jellysmack to edit and optimize each video for maximum engagement using its exclusive multi-variant testing approach that vets the best video edit, caption, thumbnail and other features so each post is ready for its close-up. If beauty is in the eye of the beholder then Jellysmack’s Beauty Hacks show on Snapchat Discover was a total knockout in 2020. The channel mesmerized fans with its entertaining and educational tips, racking up over 10 billion unique video views and amassing a loyal subscriber following of over 9 million beautyholics. This represented a 43% increase in subscribers during the year. Life to date the Jellysmack Beauty Hacks show on Snapchat Discover has generated over 24 billion unique views. Jellysmack published 158 episodes of the popular social media show on Snapchat Discover in 2020 and fans racked up 862 million minutes of total viewing time, or the equivalent of 1,640 years.

2021
United States

Entrant Company

Bottle Rocket Media

Category

Documentary - Short Form (<5 mins)

2021
Canada
Seafood from Canada

Entrant Company

Waterwerks Communications

Category

Best Visual Design

2021
United States

Entrant Company

Agent Image

Category

Real Estate

2021
United States

Entrant Company

The Brand Agency

Category

Entertainment