Vega Awards Centauri Winner Winner

2021

TORO

Entrant Company

Yamamoto Agency

Category

Video / Online Video (Single) - Best Writing / Story

Client's Name

The TORO Company

Country / Region

United States

TORO TV “GRASS LOOKS GOOD” 60V BATTERY RECYCLER ELECTRIC MOWER Toro has a legendary history of making durable, low maintenance mowers. But in this ever-changing market, the emphasis on what owners want boils down to getting the job done in the way you want so you can enjoy your lawn and your life. We launched the Toro 60V Ion Battery Recycler - a lower maintenance, no hassle recycler that rivals the performance and quality cut of gas mowers. And that’s how we helped our client elevate their “Toro makes it easy to get the job done so you can enjoy more important things” brand platform.

Credits

Chief Creative Officer Grant Smith
Group Creative Director Shawn Pals
Copywriters Vince Koci/Grant Smith
Art Directors Shawn Pals/Shealah Cocherell
Agency Producer Kathy Awe
Project Management Thako Harris
 
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