Vega Awards Centauri Winner Winner

2021

AARP Community Connections December Email

Entrant Company

AARP

Category

Digital Marketing - Email Marketing

Client's Name

Thomas ARTS

Country / Region

United States

After introducing AARP members to the "Community Connections" website with four preview email deployments, AARP deployed a final 2020 email that provided recipients with sustainable tactics and additional resources as social isolating continues and became even more routine. This email emphasized that AARP is here for them during the holiday season in particular and further explained the value the site has for members as well as AARP's commitment to providing them with security during this unique time.

Credits

Email Marketing Manager, AARP
Helisa Whitley
Marketing Platform Technologist, TA
Scott Anderson
Marketing Platform Architect, TA
Justin Stofferman
Senior Account Manager, TA
Caroline Peck
Copywriter, TA
Karley Cisler
Art Director, TA
Joe Cusamano
2021
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