Vega Awards Centauri Winner Winner

2021

Sisonke Diski Chat

Entrant Company

Openfield Marketing Johannesburg

Category

Podcasts (Campaign) - NEW - Sports (NEW)

Client's Name

Vodacom

Country / Region

South Africa

In a country of diverse cultures, traditions and languages, there is one thing that unites all of the population... soccer.

With access to digital content being somewhat hard to come by in South Africa, Openfield Marketing and their client Vodacom, identified an opportunity to offer soccer fans the chance to hear from their football heroes and get their thoughts on topical local soccer topics as well as reminisce about 'the good old days' when they still plied their trade on the pitch.

Each episode of Sisonke Diski Chat features legends of South Africa's two most popular teams, Kaizer Chiefs and Orlando Pirates. With new guests every episode, the content of the podcast never gets stale and fans are able to enjoy hearing from an array of ex-players who all have differing views on current soccer affairs.

The feedback from fans has been overwhelmingly positive and the podcast has been able to build up a loyal audience in a country with a challenging digital landscape.

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