Vega Awards Centauri Winner Winner

Italy

2021

My Dream Garage

Entrant Company

TRIPLESENSE REPLY

Category

Mobile Apps & Sites

Client's Name

Leasys - Stellantis

Sub-Category

New Category (Mobile Apps & Sites)

MY DREAM GARAGE The sustainable service that is changing mobility. THE SERVICE Buy one car and drive many more: with My Dream Garage, reality exceeds your dreams. A unique, sustainable service for the owners of the new 500 electric, the entire range of FCA vehicles is at your fingertips. THE CHALLENGE Design a brand new sustainable service: a mobile-only garage. Fully digital, premium, flexible. All in one app. THE OUTPUT My Dream Garage is 100% digital, for a truly intuitive experience. Open the app and choose from the Fiat, Alfa Romeo, Jeep®, Abarth, Maserati and Fiat Professional brands. Simply add or remove models, it's that easy. When your new 500 electric arrives, confirm your choices and sign the contract to enjoy 60 days of “dream” mobility. Whether you're looking for an urban adventure, off-road weekend or a luxury trip, simply book the right vehicle and pick it up. My Dream Garage is flexible and sustainable. There will be 4 subscription levels with fixed monthly prices, based on the vehicles chosen during the configuration. By signing the contract, you will have gained access to 60 days of flexible mobility to use throughout the year, even one day at a time.

Credits

Executive Creative Director Francesco Milanesio
Creative Lead Riccardo Albertazzi
Creative Lead Chiara Fissore
Ux Lead Jacopo Moretto
Ux Laura Bisio
Designer Giulia Giordano
Account Martina Boccardi
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