2021
Entrant Company
Category
Client's Name
Country / Region
MY DREAM GARAGE
The sustainable service that is changing mobility.
THE SERVICE
Buy one car and drive many more: with My Dream Garage, reality exceeds your dreams. A unique, sustainable service for the owners of the new 500 electric, the entire range of FCA vehicles is at your fingertips.
THE CHALLENGE
Design a brand new sustainable service: a mobile-only garage. Fully digital, premium, flexible. All in one app.
THE OUTPUT
My Dream Garage is 100% digital, for a truly intuitive experience. Open the app and choose from the Fiat, Alfa Romeo, Jeep®, Abarth, Maserati and Fiat Professional brands. Simply add or remove models, it's that easy.
When your new 500 electric arrives, confirm your choices and sign the contract to enjoy 60 days of “dream” mobility. Whether you're looking for an urban adventure, off-road weekend or a luxury trip, simply book the right vehicle and pick it up.
My Dream Garage is flexible and sustainable. There will be 4 subscription levels with fixed monthly prices, based on the vehicles chosen during the configuration. By signing the contract, you will have gained access to 60 days of flexible mobility to use throughout the year, even one day at a time.
Credits
Entrant Company
Omdesign
Video / Online Video (Single) - Food & Beverage
Country / Region
Portugal
Entrant Company
Global - The Media & Entertainment Group
Audio & Radio (Single) - Best Writing / Script
Country / Region
United Kingdom
Entrant Company
KoçDigital Çözümler A.Ş.
Website - Business to Business
Country / Region
Turkey