Vega Awards Centauri Winner Winner

2021

Everyone Can Be

Entrant Company

LUP Jakarta

Category

Video / Online Video (Single) - Best Art Direction (NEW)

Client's Name

Gold's Gym Indonesia

Country / Region

Indonesia

People perceive gym as a place to gain muscle, lose weight, or just get fit. Well, it's true. But we also know that there are people who come to the gym for other reasons: stress at work, distracting themselves from a heartbreak, following trends, following friends, or just to take a shower. So, wouldn’t it be great if we celebrate the many other reasons too? Because any reason is a good reason to start a journey.

We are bringing this campaign to acknowledge, to celebrate and empower anyone, not only the bodybuilder or the health-conscious, but also for the one who want to find soul-mate, the one who stressed out from work or even the one who want to meet their idol. We want to tell them, that with Gold’s Gym you are welcome as you are. Because Gold’s Gym Indonesia believes that whatever your reason is, together we can reach the goal.

Credits

Executive Creative Director
Albert Chan
Creative Director
Andika Nugroho
Art Director
Ardho Khalifa
Art Director
Rahmi Amelia
Copywriter
Imam Yudia
Account Manager
Annisa Amadea Islamey
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