2021

Campaign Audit & Brand Strategy

Entrant Company

JAM Direct

Digital Marketing - Brand Strategy (NEW)

Client's Name

Grown American Superfood

Country / Region

United States

With a multi-year history consisting of primarily TV advertising to drive the Grown American Superfood (GASF) brand with limited testing thus far on other platforms, a detailed audit will be performed resulting in a recommended brand strategy including related optimization utilizing analytics across multiple platforms to determine opportunities that will maximize the potential of the campaign within the entire omni-channel landscape.