Clear As Glass User Interface for Binswanger

To meet Binswanger's marketing needs the website needed to provide strong visual components that allow visitors to engage through clearer calls-to-action with integration into the company's customer relationship management (CRM) system.

The Binswanger team needed a sustainable and easy-to-use platform focused on content production, intuitive management, with the ability to integrate seamlessly with supporting technologies. The goals included providing internal users more transparency and control over versioning, publishing content through site workflows, and expanded user profiles.