Real Talk - Hey Driver

Like that friend who will always give it to you straight, Hey Driver's approach with this creative concept consisted of being real and transparent. Through imagery and graphics, our creative team sought to humanize the no-touch, web-only process of purchasing an insurance policy while also educating their target audience. The visual style around the concept consisted of photographic, black and white images with color overlays, including images of auto owners with family, friends, pets in and around their cars.