Vega Awards Arcturus Winner Winner

2020

The Water Whiz Challenge

Entrant Company

Environmental PR Group

Category

Social Campaign & Series - Contests & Promotions

Client's Name

Broward Water Partnership

Country / Region

United States

We'd planned a Spring promotion. Conservation Pays is an outreach program focused on climate change, sustainability and conservation. Partners include Broward County (S. Florida) and 16 cities within it. We planned a program that would send people to environmental events and activities, have them check-in, send us selfies and tell us what they do about conservation, climate change and sustainability. Everything #WaterWhiz. Every submission was an entry into our drawing for a winner. Our materials included six animated cartoons, six comic strips, and six coloring sheets, two each for climate change, conservation and sustainability. The selected winner would get to be in an outreach cartoon, comic and coloring sheet.

Then, COVID-19. No one went anywhere, did anything (this is South Florida an early hot spot for COVID.) We had to take the entire promotion online.