Vega Awards Arcturus Winner Winner

United States

2020

BHHS California Reach 1.4M with Influencer Marketing

Entrant Company

Power Digital Marketing

Category

Social Content & Marketing

Client's Name

Berkshire Hathaway

Sub-Category

Influencer Marketing

Challenges SEEKING STRONGER DIGITAL TACTICS TO BREAK THROUGH NOISE IN A HYPER- COMPETITIVE SECTOR Solution INFLUENCER CAMPAIGNS AND DYNAMIC FACEBOOK ADVERTISING THAT STEPPED OUT OF DIGITAL STATUS QUO Results 4.1M PEOPLE REACHED AND A REFRESHED BRAND POSITION AS A TRUSTED THOUGHT LEADER IN REAL ESTATE Thanks to its partnership with Power Digital, BHHS California has adopted innovative digital tactics that have been wildly successful. Its social influencer programs have reached 4.1m people via Instagram posts. And these have received more than 147,000 engagements, which shows the brand is really cutting through the noise. When the campaigns are run, traffic generated from Instagram Stories alone is consistently BHHS California’s number 2 or 3 referral source. Previously, the channel wasn’t generating any traffic at all. The influencer campaigns have brought fantastic results for BHHS California’s agents too. Those involved in the partnerships have sold homes as a direct result, gained increased exposure and multiple leads. It’s also created a buzz around the brand that’s a rarity in real estate.

2020
United States
YIVO Institute for Jewish Research | Vega Website Awards 2020 Winner

Entrant Company

YIVO Institute for Jewish Research

Category

Cultural

2020
Canada
Ben Purkiss Design | Vega Website Awards 2020 Winner
BCU Financial Group

Entrant Company

Ben Purkiss Design

Category

Website - Best Visual Design

2020
United States
Greenspon Advertising | Vega Website Awards 2020 Winner

Entrant Company

Greenspon Advertising

Category

Banner Campaign

2020
United States
MediaSmack LLC | Vega Website Awards 2020 Winner
Law Office of Stanley A. Davis

Entrant Company

MediaSmack LLC

Category

Law & Legal Services