Vega Awards | Arcturus Winner

United States

2020

BHHS California Reach 1.4M with Influencer Marketing

Entrant Company

Power Digital Marketing

Category

Social Content & Marketing

Client's Name

Berkshire Hathaway

Sub-Category

Influencer Marketing

Challenges SEEKING STRONGER DIGITAL TACTICS TO BREAK THROUGH NOISE IN A HYPER- COMPETITIVE SECTOR Solution INFLUENCER CAMPAIGNS AND DYNAMIC FACEBOOK ADVERTISING THAT STEPPED OUT OF DIGITAL STATUS QUO Results 4.1M PEOPLE REACHED AND A REFRESHED BRAND POSITION AS A TRUSTED THOUGHT LEADER IN REAL ESTATE Thanks to its partnership with Power Digital, BHHS California has adopted innovative digital tactics that have been wildly successful. Its social influencer programs have reached 4.1m people via Instagram posts. And these have received more than 147,000 engagements, which shows the brand is really cutting through the noise. When the campaigns are run, traffic generated from Instagram Stories alone is consistently BHHS California’s number 2 or 3 referral source. Previously, the channel wasn’t generating any traffic at all. The influencer campaigns have brought fantastic results for BHHS California’s agents too. Those involved in the partnerships have sold homes as a direct result, gained increased exposure and multiple leads. It’s also created a buzz around the brand that’s a rarity in real estate.

2020
United Kingdom
Economic Statistics Centre of Excellence

Entrant Company

Contra Agency

Category

Non-Profit

2020
United States

Entrant Company

EarthCam, Inc.

Category

Best Editing

2020
United States
Cook County Assessor's Office

Entrant Company

Clarity Partners, LLC

Category

Government

2020
United States

Entrant Company

Communications LAB

Category

Public Service