Vega Awards Arcturus Winner Winner

Indonesia

2020

Gym It Yourself

Entrant Company

LUP Jakarta

Category

Social Content & Marketing

Client's Name

Gold's Gym

Sub-Category

Health & Fitness

The pandemic has already taken away so many things from us, especially our freedom. The freedom to go wherever we want. The freedom to take care of our loved ones and our bodies. Without being able to jog around the neighborhood or go to the gym to train, indonesians now have to figure out how to keep a healthy lifestyle and to keep their bodies strong. From home. Gold’s Gym Indonesia believes that you can still work out without risking your health. So we decided to bring Gold's Gym to everyone's homes. Introducing: ''Gym It Yourself“ - A series of step-by-step tutorials on how to train just like you're at the gym using everyday household items, from the comfort of your home. We want to make sure that our member or even non member to live healthy and to stay safe during the pandemic.

Credits

Executive Creative Director Albert Chan
Creative Director Andika Nugroho
Art Director Ardho Khalifa
Copywriter Imam Yudia
Account Manager Annisa Amadea Islamey
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