Vega Awards | Centauri Winner

United States

2020

Power Digital Doubles Victrola's Online Revenue in 1 year

Entrant Company

Power Digital Marketing

Category

Digital Marketing

Client's Name

Victrola

Sub-Category

Integrated Campaign

TRANSFORMING INTO A $1M E-COMMERCE BUSINESS IN JUST A YEAR Thanks to the strategies implemented by Power Digital, Tim has seen e-commerce grow into an almost $1m business in the past year. Revenue has rocketed 115%, web sessions have jumped 160%, and customer transactions have risen by 108% Alongside the fantastic financial metrics, Power Digital’s integrated workflow has helped Victrola grow their email list by 30,000+ subscribers. Their social media reach has skyrocketed too, with Instagram followers up 11,000 and Facebook audience up 4,500. For a business that had zero presence on social channels just a year ago, this is a big deal, putting their brand and their products in front of a vast, new, engaged audience. CHALLENGES • Relying too heavily on bricks and mortar retail partnerships • Looking to grow digital footprint and make e-commerce a viable channel • Lacking the knowhow and manpower to deliver digital transformation alone SOLUTION Power Digital implements a full, cross- channel digital strategy, including: • Email marketing that increases brand’s presence in inboxes • Content creation that builds consistent brand identity • SEO roadmap that drives more traffic their way • Organic and paid social support that builds community and drives conversions • Pay-per-click campaigns that maximize revenue • Amazon marketing strategy to help brand stand out • Affiliate marketing expertise RESULTS • 115% rise in revenue • 31,000+ new email subscribers • 108% jump in transactions • 160% increase in website sessions • 11,000 more Instagram followers

2020
United States

Entrant Company

Socialfly

Category

New Category (Social Content & Marketing)

2020
United States
KILZ Paint & Primer

Entrant Company

Arcana Academy

Category

Consumer Product / Services

2020
United States

Entrant Company

Unleashed Technologies

Category

Banking

2020
United States
UNITED STATES AIR FORCE - JOINT BASE ELMENDORF-RICHARDSON

Entrant Company

DCV - Digital Creative Visionaries

Category

New Category (Video / Online Video Campaign)