Vega Awards | Centauri Winner

United States

2020

Power Digital Doubles Victrola's Online Revenue in 1 year

Entrant Company

Power Digital Marketing

Category

Digital Marketing

Client's Name

Victrola

Sub-Category

Integrated Campaign

TRANSFORMING INTO A $1M E-COMMERCE BUSINESS IN JUST A YEAR Thanks to the strategies implemented by Power Digital, Tim has seen e-commerce grow into an almost $1m business in the past year. Revenue has rocketed 115%, web sessions have jumped 160%, and customer transactions have risen by 108% Alongside the fantastic financial metrics, Power Digital’s integrated workflow has helped Victrola grow their email list by 30,000+ subscribers. Their social media reach has skyrocketed too, with Instagram followers up 11,000 and Facebook audience up 4,500. For a business that had zero presence on social channels just a year ago, this is a big deal, putting their brand and their products in front of a vast, new, engaged audience. CHALLENGES • Relying too heavily on bricks and mortar retail partnerships • Looking to grow digital footprint and make e-commerce a viable channel • Lacking the knowhow and manpower to deliver digital transformation alone SOLUTION Power Digital implements a full, cross- channel digital strategy, including: • Email marketing that increases brand’s presence in inboxes • Content creation that builds consistent brand identity • SEO roadmap that drives more traffic their way • Organic and paid social support that builds community and drives conversions • Pay-per-click campaigns that maximize revenue • Amazon marketing strategy to help brand stand out • Affiliate marketing expertise RESULTS • 115% rise in revenue • 31,000+ new email subscribers • 108% jump in transactions • 160% increase in website sessions • 11,000 more Instagram followers

2020
Poland

Entrant Company

TOFU Studio

Category

Animation

2020
United States
Sony Pictures Home Entertainment

Entrant Company

Viking Social Agency

Category

Entertainment

2020
United States
MediaBlink

Entrant Company

ArtVersion

Category

Multi-level Marketing

2020
United States
Ohel Children's Home and Family Services

Entrant Company

Multipleoutlet Productions

Category

Best Animation / Special Effect