Vega Awards Centauri Winner Winner

2020

Power Digital Doubles Victrola's Online Revenue in 1 year

Entrant Company

Power Digital Marketing

Category

Digital Marketing - Integrated Campaign

Client's Name

Victrola

Country / Region

United States

TRANSFORMING INTO A $1M E-COMMERCE BUSINESS IN JUST A YEAR

Thanks to the strategies implemented by Power Digital, Tim has seen e-commerce grow into an almost $1m business in the past year. Revenue has rocketed 115%, web sessions have jumped 160%, and customer transactions have risen by 108%

Alongside the fantastic financial metrics, Power Digital’s integrated workflow has helped Victrola grow their email list by 30,000+ subscribers.

Their social media reach has skyrocketed too, with Instagram followers up 11,000 and Facebook audience up 4,500. For a business that had zero presence on social channels just a year ago, this is a big deal, putting their brand and their products in front of a vast, new, engaged audience.

CHALLENGES

• Relying too heavily on bricks and mortar retail partnerships

• Looking to grow digital footprint and make e-commerce a viable channel

• Lacking the knowhow and manpower to deliver digital transformation alone

SOLUTION

Power Digital implements a full, cross- channel digital strategy, including:

• Email marketing that increases brand’s presence in inboxes

• Content creation that builds consistent brand identity

• SEO roadmap that drives more traffic their way

• Organic and paid social support that builds community and drives conversions

• Pay-per-click campaigns that maximize revenue

• Amazon marketing strategy to help brand stand out

• Affiliate marketing expertise

RESULTS

• 115% rise in revenue

• 31,000+ new email subscribers

• 108% jump in transactions

• 160% increase in website sessions • 11,000 more Instagram followers

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