Beginning Stories project, through Nejat İşler, Mehmet Güreli and Onur Saylak's beginning stories where different beginning moments can be like rebirth and new beginnings are turning points in human life, has taken digital media to the center. While master artist Mehmet Güreli defines the concept of "Getting Started" on YouTube, the famous actor Nejat İşler, who settled in Bodrum and set sail for a new beginning and Onur Saylak emphasized that the most important step to start a new beginning in his life is courage, encouraging the audience by telling striking examples from his own life. While the photo shoots with Güreli, İşler and Saylak ran to tens of thousands of likes on the brand's Instagram and Facebook channels, it also took place as advertisements in digital media other than social media.
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